KPI
Also known as: Key Performance Indicator, Performance metric
A KPI (Key Performance Indicator) is a measurable value that reflects how effectively an organization, team, or individual is achieving objectives. Unlike OKRs which target a quarter-specific shift, KPIs track ongoing health — metrics you monitor every week regardless of the current goals.
KPIs are the dashboard, not the destination. They tell you whether the steady state is healthy: revenue growth, customer churn, employee turnover, time-to-hire, gross margin. A good KPI set is short (5–15 metrics for a team), tied to outcomes that matter, and reviewed regularly. Bad KPI sets are long, lagging, and ignored — vanity metrics that look good on slides but don't drive decisions.
HR-specific KPIs that actually drive decisions
- Time-to-hire — days from requisition open to offer accepted
- Cost-per-hire — total recruiting cost divided by hires
- Turnover rate — voluntary + involuntary departures over a period
- Regrettable turnover — departures of high-performers or early-tenure staff
- Offer acceptance rate — accepted offers divided by extended offers
- Absenteeism rate — unplanned absences as percentage of working days
- Engagement score / eNPS — pulse survey or annual measure
- Headcount vs plan — actual vs forecasted, by team and function
Leading vs lagging KPIs
Lagging KPIs (turnover rate, revenue growth) measure what already happened — useful for accountability but slow to act on. Leading KPIs (pulse engagement, candidate pipeline volume, manager 1:1 frequency) predict what's about to happen — useful for early intervention. The best dashboards mix both: leading for forecasting, lagging for accountability.
Frequently asked questions
- What does KPI stand for?
- KPI stands for Key Performance Indicator — a measurable value that reflects how effectively an organization, team, or individual is achieving its objectives.
- How many KPIs should a team have?
- 5–15 for most teams. More than that dilutes attention; fewer usually means you're missing important signals. Pick the metrics that drive decisions, not the ones that look good on slides.
- KPI vs OKR — what's the difference?
- KPIs track ongoing health (always-on, no end date). OKRs target a specific shift over a specific window (typically quarterly). KPIs tell you steady state; OKRs tell you this quarter's bet. Both have value — run them together.
- What's a leading vs lagging KPI?
- Leading KPIs predict future outcomes (pulse engagement, candidate pipeline). Lagging KPIs measure past results (turnover, revenue). Best dashboards mix both.